Woonivers

Final group project for the UX/UI Intensive Course, where we created a digital project for Woonivers. We performed a rebranding of the app and proposed expanding the company to include a cashback service that complements its primary tax refund service.

Infographic below created alongside my work by my colleagues: Juan Ferrer + Luis Martín

Learning and development of techniques and procedures used such as: Customer Journey Map • Design Thinking • Empathy Map • Lean Inception • Sequencer • Canvas MVP (Minimum viable product VS Minimum valuable product) • UX Storyflow • Business Model Canvas BMC • The Hero's Journey • Heuristics and Benchmarking • User Life Cycle • Conversion Funnel • Lean UX • Lean Startup • Agile organizations • Scrum Framework: Roles, Ceremonies and Artifacts • Scrum Sprints • Hybrid Workflows • Kano Model • Brainstorming • Information Architecture • Rapid prototyping techniques: sketching, storyboarding, etc. • Rapid Prototyping Testing Dynamics • Value Proposition & Business Model.